Before anything else, we take the time to get to know you, your business, staff and goals and objectives.
The next step is to perform a Strength, Weaknesses, Opportunity and Threat (SWOT) analysis. This analysis exercise is the basis for developing your overall marketing plan.
SMI creates a detailed marketing plan which includes market analysis, competitive environment, media audit, creative and branding platforms, social and traditional media plans, public relations plan, time line and proposed budget.
Once we have your approved marketing plan in place, we implement the steps that have been outlined, while maintaining the flexibility and open mindedness to respond to changing market conditions.