Includes a comprehensive marketing, advertising, public and community relations’ strategy, implementation schedule and line item budget. The marketing plan examines the competitive environment and advises detailed responses to both the competition and the market conditions in general.
Social and Internet Marketing
We plan, design and implement your web based and social media marketing. Web based marketing done correctly is a daily commitment and one that we take seriously on behalf of our clients.
Our experience also encompasses development of news stories for submission to all forms of print and broadcast media, as well as the follow up required to obtain coverage in the media.
Our services extend to the writing, design, layout, photography and all other elements required for the creation and production of brochures, flyers, mailers, hand outs, etc.
Meetings and Events
Our full service event planning, organization and management background runs the gamut from intimate boardroom style gatherings to symposia featuring five concurrent CEU educational tracks with exhibit halls, networking receptions and golf tournaments. SMI is a talented creator of unique corporate, non-profit and client team building events, including developing relevant themes and speakers. Capabilities in event organization include site visits, venue evaluation and selection,
budgeting, program creation, traditional media, web and social media promotion, on-site supervision and follow up.
We are a full service advertising agency, which means we are skilled in media planning, both in the trade media and in the mass media. We also schedule, place, and track media schedules and confirm that the billing is correct and that the schedule runs as ordered.
We are experienced in the creation of all forms of advertising, including television, video and radio commercial production, print advertising, web design and implementation, and message development
Our firm has designed and executed numerous very effective trade show displays. Further, we handle the scheduling of shows, and work to get our clients on the agenda to speak at shows.
On-Site Sales Support
We all know that getting in front of your referral sources, clients or customers is the best relationship building tool in the toolbox. However, as a business owner, there is only so much time in the day and face to face sales is easy to put on the back burner. If that is your experience we are here to help. Contact us to find out more about outsourcing your direct sales efforts.
We are available to consult with our clients on a regular basis and schedule both telephone conferences and face-to-face meetings for this purpose. In these meetings we cover what has been accomplished, plans in the works and work in progress. Further, we handle any marketing related concerns or issues raised by the client.